With a background in advertising, photography, and design, he founded his own communications company after working in advertising agencies and the media. On a personal level, he opted for communication oriented to social change and created new business projects focused on that model. Since then, he has worked in communication, awareness-raising, and advocacy with numerous public organizations, foundations, and NGOs.
He has been linked to Médicos del Mundo for more than ten years and has played different roles within the organisation. He has been a member of this jury in recent years. He is currently the director of communication, fundraising and advocacy at Médicos del Mundo.